Developed a contemporary rebranding concept for Red Rose, refreshing the brand’s visual identity through updated typography, packaging, logo design, and lifestyle-driven creative direction.
(YEAR)
2025
(TIMELINE)
1 week
(SERVICES)
branding
digital
animation
packaging
The brand needed a refreshed identity that felt more modern and emotionally engaging while still preserving the warmth, familiarity, and heritage associated with Red Rose tea.
Created a refined visual system centered around a richer rose-blush color palette, custom typography pairings, and a redesigned logo that subtly combined a teacup and rose within the letter “D.” Integrated lifestyle photography and elevated packaging design to create a more welcoming and contemporary brand experience across touchpoints.
Delivered a cohesive rebranding concept that modernized the Red Rose identity while maintaining its recognizable character, resulting in a more premium, memorable, and emotionally connected visual presence.
