Created and adapted marketing assets for Taco Bell Canada across print and digital platforms. Worked closely with the U.S. creative team to maintain brand consistency across campaigns.
(YEAR)
2018 - present
(TIMELINE)
various
(SERVICES)
digital
marketing
production
Taco Bell campaigns required a large volume of creative assets to be produced across multiple formats and channels within tight timelines, while still maintaining brand consistency between the U.S. and Canadian markets. Adapting U.S. campaign materials to meet Canadian brand standards and regional requirements also created additional design and production challenges.
Collaborated closely with Taco Bell’s U.S. design team to efficiently adapt and localize campaign assets for the Canadian market, ensuring all materials aligned with brand standards and regional specifications. Produced and organized a wide range of deliverables — including POP materials, window posters, digital assets, direct mail, and in-store collateral — while maintaining visual consistency, accuracy, and fast turnaround times across campaigns.
Successfully delivered high-volume campaign assets across print and digital platforms for multiple Taco Bell marketing initiatives, helping maintain a consistent brand presence across Canadian locations. Streamlined the adaptation of U.S. creative into market-ready Canadian materials, supporting efficient campaign rollouts and cohesive in-store customer experiences.
