Structural packaging design for a Tim Hortons promotional pop-up campaign, featuring glue-free packaging solutions for collectible plush merchandise.
(YEAR)
2025
(TIMELINE)
1 month
(SERVICES)
production
packaging
Develop a series of adhesive-free packaging designs that could be assembled quickly and consistently by retail staff in a high-volume promotional environment. The packaging needed to securely accommodate multiple plush product shapes while maintaining an efficient folding process and preserving brand presentation standards.
Designed and engineered custom dielines utilizing interlocking tab systems to eliminate the need for glue or adhesives. Leveraged existing Tim Hortons brand assets where applicable while creating new structural packaging solutions tailored specifically for coffee cup and breakfast burrito plush products. The dielines were optimized for intuitive assembly, reducing handling time and simplifying the packing process for store employees.
Delivered a collection of functional, brand-aligned packaging solutions for Tim Hortons' promotional pop-up retail experience, including packaging for Timbits, donut, coffee cup, and breakfast burrito plush toys. The final designs enabled fast assembly, improved operational efficiency for staff, and provided customers with a polished and engaging take-home experience.
